Marina Ilina, PIN-UP Global: Our goal is stable growth and maintaining a high level of quality of products and services
From a more personal viewpoint, PIN-UP Global actively encourages people to join the industry by focusing on shared values. “The gambling industry needs to attract fresh knowledge, new technologies and clinical approaches.” Another important aspect, not only to say but also to do, is being responsible for the results of our work.” In the competitive and rapidly evolving igaming industry, companies often foster a fast-moving and equally rewarding culture.
Upwards growth trajectory for its operators
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IGaming remains part of our DNA — but it’s now just one of the many spaces where we innovate and lead. RedCore boasts a sharpened focus and diversified expertise, which position it as a potential leader in innovative technological solutions for the digital economy. Their presentation will emphasise the diverse offerings across multiple industries and a commitment to innovation in complex business environments.
PIN-UP plans to strengthen its position in the international arena and investment-attractive regions by expanding partnership contracts with licensed gambling operators. Our goal is stable growth and maintaining a high level of quality of products and services. And given that we always strive for quality rather than quantity, this means that there has been an incredibly powerful strengthening of our potential.
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For example, I want to talk about our PIN-UP.TRAFFIC segment, which has automated tracking of all traffic entering the product, allowing each operator to monitor its quality and payback. Accordingly, being part of the ecosystem, operators get access to all possible developments and services – starting from automation or big data to machine-learning, which allows our partners to avoid huge losses when entering new markets. So, PIN-UP Global has a lot of different software that improves the quality of gambling products. In addition to that, we are always expanding our capabilities and welcome new partners who share our values and interests, as well as those, whose products or services are customer-oriented and of high quality. PIN-UP.TRAFFIC provides products and services to customers on the international market with reliable payback traffic.
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Our products and services cover fintech, marketing, ecommerce, customer service, communications and regulatory technologies. The restructuring to RedCore opens new horizons of cooperation for existing and potential partners. IGaming remains a part of our experience – but now it’s just one of the areas where we innovate and drive progress,” – Marina Ilina, CEO and founder of the business group commented. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. Cybersecurity in Gaming Summit returns to SBC Summit Canada 2026 with focus on AI and risk
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- Which specific areas and geographies do you see the most potential in?
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- “Our mission is not just to create products, but to shape the intellectual and technological business environment for innovation.”Marina Ilina, CEO of PIN-UP Global.
- “Throughout our growth, it became clear that our potential goes far beyond a single industry,” said Marina Ilina, CEO and founder of the business group.
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With a commitment to providing a seamless and engaging gaming experience, PIN-UP Global has successfully expanded its operations to multiple countries, ready to help operators overcome the challenges that often accompany international growth. With the right strategies and a keen understanding of the global market, however, operators can overcome these challenges and retain the necessary stamina for globalised success. It’s a complex landscape that requires operators to navigate regulatory frameworks, adapt to diverse cultures, invest in technology, and differentiate themselves from competitors already in the space. The igaming industry, with its dynamic and ever-evolving nature, is continuously seeking avenues for global expansion. Now, operators must navigate complex frameworks, adapt to diverse cultures, invest in technology, and distinguish themselves from competitors if they wish to succeed on a global stage.
And as a leading sector for innovation, technology and entertainment that is continuing to expand globally, finding top-quality talent is paramount to success. With a need to hire and retain top-quality talent in the ever competitive igaming industry, PIN-UP Global has a game plan to acquire the best in the business. Marina Ilyina, CEO of PIN-UP Global, unwraps the company’s intricate and multi-faceted approach to the igaming sector, underlining its ‘no-boundaries’ mentality and how it uses a people-first strategy to serve the business. Marina Ilina, CEO of PIN-UP Global, unwraps the company’s intricate and multi-faceted approach to the igaming sector, underlining its ‘no-boundaries’ mentality and how it uses a people-first strategy to serve the business.
In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. We may receive information from public databases, marketing partners, social media platforms, and other outside sources. “We are always on the lookout for talented people – we want the best of the best here, all working together to achieve one goal”. Though these candidate skills alone don’t lead to PIN-UP Global’s success; it’s the continuous investment in its team that helps drive ambition. “The igaming industry is becoming very technological and digitalised, which is having a positive effect on the inflow of skilled professionals.”
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“iGaming remains a part of our experience — but now it’s just one of the areas where we innovate and drive progress.” Prioritizing responsible gaming means looking after your well-being and ensuring a safe and enjoyable experience for everyone. Pin Up also provides access to resources for support if gambling begins to affect your life.
We focus on technologies that solve real business challenges and have the potential to transform entire industries. What kind of technologies and innovations does the business group plan to develop and introduce in the coming years? Geographically, technology is not limited, we are actively looking to expand our new brands and products into new regions. As I said, igaming is definitely still part of our expertise, but now it’s just one area.
Upwards growth trajectory for its operators
Which specific areas and geographies do you see the most potential in? A year ago, we announced our transformation, and we are already approaching its logical conclusion. Marina Ilina, CEO of PIN-UP Global, unveils how the company prepares for a new era of multidisciplinary digital innovation. Furthermore, we have unique developments (for example, anti-fraud tools) that will definitely be of a high interest to many operators.
Automation, simplifying interfaces and replacing human labour with software solutions are already moving the industry forward – and it’s not just about artificial intelligence. From your perspective, what have been the standout trends or shifts in the igaming industry during 2024, and how has PIN-UP Global responded to them? We offer a quality product due to the expertise of our team. Gambling Insider speaks to the Financial Intelligence Analysis Unit Malta (FIAU) to discuss how operators can… At PIN-UP, we believe that people need a balance between work and leisure. We want people who can quickly learn new skills and apply them in practice, react quickly to changes and offer innovative solutions.
Preferences, operators need to tailor their strategies to align with the cultural context of each target market. While cultural nuances play a crucial role in the success stories of operators, what works in one region may not resonate with consumers in another. For the team, they believe it is their unified approach across the globe that fosters a deeper connection with players, building trust and brand loyalty. Understanding local customs, traditions, and gaming preferences enables operators to tailor their offering in a way that resonates with the target audience. The new tools boast state-of-the-art anti-fraud measures to ensure a safe gaming environment for users and operators worldwide. Also PIN-UP Ecosystem has developed their own anti-fraud tools to automate as many risk management and anti-fraud processes as possible.
PIN-UP Global’s Transformation into RedCore Business Group: Key Highlights
As part of its advanced security offering the team have prioritised that extra layer of protection for operators. In fact cyber attacks in the industry are increasing by a reported 1,000% annually, costing operators millions for every breach. They need to be pin up official able to invest in robust and scalable technology solutions to ensure a seamless user experience across different regions.
Pin-Up Casino is part of the PIN-UP Global ecosystem, which is dedicated to ongoing innovation and adaptation to meet the diverse needs of players across different regions. And as operators partner up with PIN-UP Global to embrace these solutions, the potential for success in the global market becomes not just a possibility, but a tangible reality. Businesses like PIN-UP Global are at the forefront of facilitating this global expansion, providing services that embraces diversity and encourages operators to adapt their strategies to different regions. In the ever-expanding igaming industry, going global undoubtedly presents challenges, but the opportunity presented when operators are able to establish a strong and sustainable presence in international markets is huge. Finding a partner that offers a collaborative approach while focusing on the product’s success is what differentiates PIN-UP Global from competitors, and that’s something Ilina wants to offer even as the igaming industry continues to grow. This projection highlights the incredible opportunity up for grabs in igaming, but while it’s clear that the potential for growth is immense, venturing into new territories is riddled with challenges.
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- And as a leading sector for innovation, technology and entertainment that is continuing to expand globally, finding top-quality talent is paramount to success.
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That’s why very soon we will introduce to the market a new anti-fraud product that will simplify business risk management in igaming. This approach allows projects to significantly accelerate their development and achieve their business goals faster. Over the course of the year, we have built an effective process to support portfolio companies by providing them with access to PIN-UP Global’s technology, expertise and resources. This year’s challenge is also about finding strong management, because as our business scales and grows, we need even more experienced, creative and decisive people, and the better the structural management should be. We do not burden our experts with a thousand identical tasks that can be easily closed programmatically, and thus they have resources for important, game-changing projects.
What makes PIN-UP Global’s transformation unique isn’t just the breadth of new markets — it’s the depth of expertise that actually transfers. PIN-UP Global isn’t just expanding — it’s fundamentally reimagining what it means to be a technology leader in the digital space. IGaming remains a part of our experience – but now it’s just one of the areas where we innovate and drive progress.” “Throughout our growth, it became clear that our potential goes far beyond a single industry,” said Marina Ilina, CEO and founder of the business group.
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By addressing the challenges through technological innovation, regionalised content, and compliance assistance, Ilina and her team exemplifies the power of strategic partners. To help operators stay on the right side of the law, PIN-UP Global offers comprehensive compliance assistance. PIN-UP Global recognises the significance of compliance and provides operators with the tools and guidance needed to navigate diverse regulatory frameworks. Navigating the complex regulatory landscape is a critical aspect of global expansion in the igaming industry. As gambling continues to be regulated at a varying pace across the world, understanding the legal nuances continues to be a hot topic for operators.
PIN-UP.CRM builds a quality level of service and marketing for all clients of the ecosystem. PIN-UP.TECH develops software for the igaming industry and provides infrastructure support for ecosystem companies. This isn’t just another trade show appearance — it’s the debut of a business group that’s changing the game when expertise transcends industry boundaries. “You can meet the teams and learn more about each of our products and services,” Marina Ilina promises.
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The igaming industry’s relentless pursuit of global expansion is met with a myriad of challenges, from regulatory intricacies to cultural disparities. As part of a new organisational structure and operating model, PIN-UP Global becomes an igaming holding that will concentrate on business growth with a focus on technology, B2B solutions and innovation in developing proprietary products for the industry. As CEO, what do you see as PIN-UP Global’s unique role or contribution to the future of the igaming industry?
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In the past year alone, the number of our specialists has grown by more than 1,800 people, now reaching 3,600 employees. Ecosystem companies introduce innovative technologies, non-standard solutions for the development and scaling of products and services. IGaming remains a part of our experience — but now it’s just one of the areas where we innovate and drive progress. Throughout our growth, it became clear that our potential goes far beyond a single industry. An international business group focusing on developing technological solutions for digital markets, RedCore has eventually expanded beyond the iGaming industry to deliver products and services for a multitude of sectors.
Upwards growth trajectory for its operators
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